No red arrow yet. But despite have a lot of people on my site, it looks like Adsense stats aren't being updated.

I implemented some 320 x 100 mobile ads yesterday and as of yet to have had not one single click. I think that's just about enough time for me to realise that they aren't going to do anything so I'm wasting my time leaving them there. I think I'm going to try and have just two ads per page. I'll leave my 200 x 90 link unit where it's always been in the left-hand column above the menu, and I think I will try a large 300 x 600 unit embedded somewhere in the content, these seem to be quite well. I may just use the 160 x 600 skyscraper in the left-hand column above the menu and a few other articles and see what happens.

I'm deciding whether it's a good idea to locate my menu in the right-hand column so that when people come to my website from a mobile device they come to my content without having to 1st scroll through the menu. Because I have a 200 x 90 link unit in the left-hand column which does do quite well I could make this responsive and place above the content. Doing this would mean it would still work exactly the same on a mobile device as it does at the moment. But I'm just wondering whether I am better off not having my visitors having to scroll through a menu before they get to the first AdSense unit and content, if I have got an AdSense unit located just above the main body of content. I don't know what you guys think, is it good practice to have the menu on the left, or does it really matter? I've always been led to believe that people expect to find the menu on the left.

Ironside: have you considered a nested menu? That way can still see a condensed menu, and get to your content if they wanted to, but it doesn't take as much scrolling to get to your content.

edit: Actually, nevermind, I already see a condensed menu when I visit your mobile site. Or are you talking about the second menu after the ad?

This is an opinion piece, and it's long, but it kind of mirrors what I've suspected about mobile advertising for a long time. As an advertiser on behalf of clients, we get very little converting mobile traffic (but most of my clients are B2B, so there's that) But I've always wondered about who really buys from their phone.

Sure my numbers are down, but I can't blame ad blockers. If I blame anything (other than myself) it's because 90% of my traffic is now mobile.

[venturebeat.com...]

@SquarIX -yes, I'm talking about the secondary menu that falls below the ad. I don't use a mobile phone so I can't really say whether I prefer to come across the menu first, or after the contract. Also, I would prefer users to come across my AdSense first and then the content. However, I got the menu in the left-hand column so that will appear first. Looking at many blogs nowadays I see that a lot of the information including AdSense and advertising now in the right-hand column and there is no left-hand column.

But I've always wondered about who really buys from their phone.

Me. But only usually Facebook advertising. Very easy to do. I haven't tried buying Adwords using my phone. Seems too complicated even on my desktop.

Guys please stop saying this is all down to mobile, this year when all our earnings dropped was not because the fuc*ing world all bought a mobile phone or all decided to turn on an ad blocker. No changes you do will make any relevance, stop wasting your time. Stick with what worked before, you end up screwing up everything you tweaked to work so hard for in the past.
No changes I have made have improved what worked all in 2015 when I had everything setup with mobile etc. Google has you all running about like headless chickens for peanuts.
Adsense is broke, and no changes are changing that, either wait to see if it returns to what it used to be, or walk away. Please do not spend time changing ads and layouts on things you know worked. You end up being your own worse enemy doing so.

Your experience is not necessarily everyone else's. Neither is mine. That's the point ot sharing, as opposed to exhorting others.

Adsense is broke, and no changes are changing that, either wait to see if it returns to what it used to be, or walk away. Please do not spend time changing ads and layouts on things you know worked. You end up being your own worse enemy doing so.

AdSense is working fine for some publishers, and it isn't working very well at all for others. (The more things change, the more things stay the same.)

I think that publishers who are doing OK, or nearly OK, might want to think twice before taking actions that could easily result in self-inflicted wounds. On the other hand, a publisher who's making very little money and is thinking of dumping AdSense has little to lose by experimenting.

My point is, these changes are not natural, it's not like a world change, this is all within the Adsense camp. If you made £30 a day on avg in 2015, you should not be now making £1.00 in 2016 per day. It's one whole mess up. By changing what worked in the past for you I think is a big mistake, you are as well leaving things as they are just to see if things turn good ever again (I doubt they will). All this tweaking this, changing that, you might as well not be making the changes as it isn't going to change the fact your now set for £1 a day :)

By all means, play around and pull your hair out for all of 2016 trying to find the "perfect sweet spot" again. Just my observation ;)

The world is constantly changing. It is either change with it or die a long slow death. What worked in the past definitely will not continue to work. Many many people here have proved that and continue to prove it. Some changes are sudden, some are slow. You gotta keep an open mind as to what is to come.

Although gotta agree some tweaks are worthless and waste of time. But you never know until you give it a test and put some thought behind it.

Seeing the lowest RPM today within the last two month.

If you made £30 a day on avg in 2015, you should not be now making £1.00 in 2016 per day.

This is not true for me. My earnings in 2016 are pretty much the same as 2015 (aside from January 16 which was pretty bad).

@james_09 That's not helpful though, your earnings in 2015 could have been 10 cents a day, and now your seeing the same in 2016. Share with us your secret, and why the interest in an earnings thread for Adsense if all is going great for you.

Ah, or you have been moaning from 2015 earnings, and it has continued into 2016, not sure what one it is, but overall the same amount in both years.

I haven't been moaning about anything. I don't earn huge amounts, but it is over £10 a day.

I'm in the computer games industry, which typically has a low RPM to begin with and relies on a large number of page views, so maybe that's why I have not been effected as much.

Can't really add much else. I'm just saying not everyone has seen a 30 times decrease in earnings...

And I follow this thread because over the years I have found there to be some quite useful suggestions here.

The monthly earnings thread is the most active discussion on Adsense I know of.

why the interest in an earnings thread for Adsense

It's earnings and observations.

The observations are where the interest and benefit comes from for some publishers.

The earnings of others are pretty meaningless unless they are in the same niche.
.

Today adsense just show another side never seen this low, it just breaking its own record each day. Like I said before every other small network beating adsense in CPM. I would replaced them if those network be able to fill up 100%.
Most of those network be able to fill up 20% max, so rest going to adsense and man this is insanely low CPM. I think adsense is broken for sure.

Adsense is Dead! Or at least half buried!

I fully agree with Roman.......nothing we do will make any difference(Positive improvement) under the current Adsense circumstances....

Over the past year and a half I have done numerous tests both for my contents performance, as well as for improving overall RPM.

Always ....yes, always.....When I performed certain tests (last year) to improve my RPM, my RPM almost quadrupled ( nearly 4 times higher)

Other tests yielded lower results.

Yet, since January 2016 absolutely nothing makes any difference to the RPM, as far as improving the performance.


At the very best my Adsense is only "Semi - Functioning" at the moment, and none of the stats both in my YouTube channel and in my Adsense seems to make much sense, anymore.

My Youtube Videos CPM has only been slightly lower compared to peak periods, my YouTube views have increased quite well.....only my earnings are not adding up.

The world is constantly changing. It is either change with it or die a long slow death.

Hear hear!

@Roman

why the interest in an earnings thread for Adsense?

Shouldn't you be having these discussions on the Media.net or FB earnings thread?

@netmeg that article you linked to was nothing but a cheap plug for Facebook "branded ads". IMHO this is in line with FB's strategy to fracture the internet and control a large part of it. Say goodbye to the open Internet. If they ever succeed, forget about organic traffic and being an independent web publisher. The web will be limited FB pages and apps.

As I have mentioned before in this thread about changing. Do not make changes based on emotions due to a few bad days. Changes need to be measured and ongoing. Otherwise you end up like Roman describes, a chicken without a head. But taking the opposite approach, stagnating is not any better.

Heh. This guy.

If I had a nickel for every time I've heard "say goodbye to the open Internet" since I first hopped on, I'd have a truckload of nickels. Eighteen wheeler, easy.

Just woeful today. Failing a late surge it's the third worst daily RPM in my 10+ years on Adsense. It seems like you have a couple of good days then Adsense punches you in the face and pushes you even further down the ladder.

So far not too bad this month. Just like April, I am 20 to 25% down compared to last year. May 2015 was my best month ever.

Awesome, now I'm getting less than 1p bids! Yesterday 2 clicks from Russia, 1p earned.

Plus one specific site's PVs were way, way too low, AdSense recorded only 19% of them, yes, they were valid, plus already this morning AdSense has mysteriously found a load of PVs from the USA that have NOT happened whatsoever.

It simply goes from already extremely bad to even worse, I didn't think it would be possible to do that.

Yep, utterly fubard.

Update on my colleague that sees arrows o this workstation!
He is the only one from the company :)

1. O normal Chrome installation, he sees a lot of text ads and arrows.
2. If it goes Incognito Mode, there are no arrows!
3. No arrows on any other browser on his system (Firefox and Edge).

It's like Google has an anonymous profile for his normal chrome installation and for some reason, it shows him the arrows on the text ads!

The conclusion is that Google knows that someday in the past, you clicked on an ad and accidentally :)

@Mentat

What if he signs in his google account with incognito mode, I wonder if Adsense will then link that session to his google ID, and start showing arrows. It might be an interesting test.

I have changed nothing on my sites for the past three years. Haven't messed with responsive much at all. Haven't changed layouts. Kept the same old ad units. I am still doing okay, although mobile is eating away at revenue. Without it, my RPM would be 20% higher than it is. Not much I can do about that. Mobile just doesn't pay as well as tablets and desktop.

wmber;

I have changed nothing on my sites for the past three years.

Was your site already mobile friendly?