@Ironside, it'll be CPM ads. You get paid for ad impressions/views rather than clicks.

My highest traffic site has days where it makes more from CPM ads than CPC ads. CPM earnings have become particularly important over the last six months, as EPC has fallen.

I've posted a few times about Adsense possibly transitioning away from CPC and becoming more of a CPM network. But I've seen so many big earning clicks lately I think I'll shut up.

Not expecting much over the Bank Holiday, but today has started very well. Most of the month has been generally poor, but things have improved recently, especially the CPCs. Things may go to pot again soon, but it is good to see that the system is no longer in what looked like complete meltdown. Gives you motivation to scale up when they get things right.

This is the 2nd day in a row now with 0 clicks for me. What gives, Adsense!?

@ORBY how many visitors have you had according to Google analytics?

If your website doesn't receive many hits each day then I can understand because only a very small fraction of the people who visit most websites will click on an AdSense unit. At the height of my AdSense earnings I could be receiving 3500 hits a day but I was probably averaging between 60 and 100 clicks.

Between the two days, 900 unique visitors. Suddenly 0 clicks. Plenty of impressions though. I've been using Adsense since 2010 so have plenty of experience with it. Not sure what the deal is.

Today still isn't over for another 12 hours so there is still hope, but I'm doubting I'll make much if anything. Adsense has been on the down slope since April for me.

I would have changed the position of some of my AdSense units if that had happened to me because I don't think I've had a single day in the last eight years where I have not had a click, even when I first started out.

Tried that multiple times. I think for me, the problem lies at my site being responsive atleast, regarding positions. I can only place ad units either above all my content (which is terms for adsense violation), within content, or way below the fold. Desktop users are able to view the entire site, so that's more expandable in terms of positions. Mobile however, sucks. However, I don't think responsive is the main issue here. I went from 400+ clicks in March to about 149 so far in May. Nothing changed at my site since before March.

Have you looked at what sorts of search terms people are using to find your website? I think it's also a good idea to know which pages on your website get the most visitors. Having said that, I don't necessarily believe that the most visited pages and the most money. I think that sometimes someone may go on to a page and may not find anything particularly interesting, they'll probably scroll all the way to the bottom, this is why I think it's a good idea to have some kind of advertising waiting for them because the chances are now click on it instead of strolling back to the top to navigate to another page. This is one of the reasons why I've never really favoured navigational arrows at the bottom of the page which take you to the next article. When I used Crazy Egg I could see that these navigational links did get a lot of clicks. That may be the reason why having "nested" arrows is a benefit because people probably unconsciously click on them without really knowing why. I'm assuming that you have made the text colour blue on your ads? I think that is very important because blue is associated with links and using crazy egg again I can see that any link gets attention.

Suddenly 0 clicks.

I've almost been there a couple of times this month myself and considering I used to average 1,000+ per day you can probably imagine how I judge their new whateveritisclickremoval system!

@Ironside

Oh absolutely. I've used Clicky.com and Google Analytics since 2010. I've studied day in and day out what searches lead visitors to my site, I know all the most popular pages (Those pages also have Amazon affiliate offers that usually perform better than Adsense). I've used Hotjar since this February (Crazy Egg competitor). I've studied recordings, heatmaps and even created polls/surveys to allow me to learn more about my audience and how they use my site. You did mention blue links for Adsense, I changed from blue to black maybe a year ago after running an Adsense experiment where black links outperformed blue links, oddly enough.. I will try blue links again and see how that goes.

@RedBar

I totally understand. We're in a similar boat then. I can't figure out what the deal is. I figure it has to be on Google's end. Maybe my niche sucks now or something...I have no clue. Tried just about everything. I blocked ad categories, I've ran experiments with all the options under "Ad Serving" settings. I've changed positions, I've changed from display and text to just display then just text, nothing seems to matter.

I will try link colors as suggested by Ironside, but I doubt it'll help. But here's to hoping! Will update in a week with results.

Anyone else seeing their ads arrows disappear today? Huge CTR dive because of this, hope they appear back asap.

Federal complaint filed against ad blockers.

[washingtonpost.com ]

Arrows gone again too

This being the Memorial Day weekend in the US, I'm already seeing lower PVs and clicks.

Federal complaint filed against ad blockers.

I'm not surprised. A lawyer relative of mine reckons that adblocking as a paid service (i.e. ad networks being held to ransom by adblock companies for whitelisting) is a trade practices breach that wouldn't have a snowflake's chance if challenged in court. How do you police it though? Aye, there's the rub.

Friday started off in a blaze of glory here, however I expect the weekend to die a slow death from here on in.

Lost the Nessie arrows on desktop, yesterday, May the 27th as well after having them for over a month! I really don't understand why. We have a text by all of our ads telling our users it is an ad. How prone is that to accidental clicking?

The arrows on mobile is still showing!

Same here, lost the arrows + CPC dropped. Still have the arrows on mobile. Really hope they come back asap.

Hi,

Before couple days, I loss many Adsense a/c by invalid activity, So you know any other ways by which I can protect my Adsense account by these type invalid activity, please help me ASAP.

Regards
Mohd Arif

Have arrows here. Today's flavor of the arrow is a black outline with a small arrow in the center.

Seem to get a new style of arrow every week.

Also, the 728 x 90 now have a light gray line along the bottom of the ads.

[imgur.com...]

I'm surprised at the number of posts in this thread relating to "arrows". Surely no-one expected this to be a permanent feature? Or even a long term one.

Arrows come and go, c'est la vie. Other aspects of Adsense are far more important.

nomis5,

Well, maybe they are not important for you. But they are important to us as CTR is +75% on desktop! We're talking about thousands of dollars a month!

Anyway, they are back on our site! Gone for a day so no biggie!

@Maximumm

Did you make any changes to get those arrows back? Mine are still gone.

Anybody in here running 468 x 60 ads on any pages? I think they've just quit serving that size, on all my sites the alternate is showing up.

If they aren't going to serve that size they need to remove the code for it as far as I'm concerned.

Last 2 weeks were great and almost on last year's level. Especially the US RPM is back on its feet . Only concern I have is an apparent daily clickbomb attack from the UK that Google corrects immediately. Weird thing is that this ckickbomber/robot only clicks on very high valued ads (cpc > $1).

468x60 is too small!

I am seeing something strange, GA is reporting fewer page views than Adsense, the difference is in the order of 5%.

What could cause this? I have GA code on all my pages.

Let me add one possible thing that could cause this, but is not the cause here.

That is surfing my own site, given that my IP is blocked in GA, Adsense would pick up my page views but GA doesn't. However, adsense usually rolls these page views back after few minutes.

@mentat, I think that responsive ads will often be set at 728*90 for larger screens, 468*60 for smaller screens and 320*100 for mobiles, so the size is still useful.

el_capitan,

Did not make any changes this time. I just added "ad" by all the adsense ads when they first started to dissapear in middle of April and made sure they could not be mistaken for any other things than ads.

I officially hate Bank Holidays. Anyone in the UK actually getting any clicks today? Not a good end to the month at all.