In general, do we know the average revenue for the sites being discusses?

I used to be $300+ per day, the last few days haven't been $2.00, Two Dollars ... Expect the totally unexpected from this fubard, for many, programme.

can someone pls tell me are we on january or in may...i have some problem lately with month...TNX

In general, do we know the average revenue for the sites being discusses?

2 1/2 years ago I would be anything up to £30 a day, now we are talking more like average daily earnings of around £7, give or take a couple of £'s

In general, do we know the average revenue for the sites being discusses?

Mine was pushing towards four figures a day last year. I was hoping that new content and traffic might get me there this year. Instead, I'm making between half and three-fifths my 2015 daily amounts, despite having 15-20% more traffic. CTR, EPC and RPM have all collapsed.

Speaking of which, earnings so far this month have been dreadful. US RPM continues to be the main culprit, while users in the UK and Australia just aren't clicking* (CTR for Australia is one click per 500 PVs).

* Actually Statcounter says they are clicking but those clicks aren't being paid.

* Actually Statcounter says they are clicking but those clicks aren't being paid.

And that is the main issue with Adsense these days.

Between ad blockers and click bots, and irrelevant ads and blank ads, it's a wonder that anything gets through.

My earnings always fluctuated between $300 to $400 per day, gross, depending on the time of year. That went on for years up until last spring. Since that time, I'm making less than half of that while my expenses are the same. It just sucks. Now I have to make up the deficit by working twice as hard on other projects.

April is the cruellest month. Thankfully, May is off to a better start, but the warmer seasons, while comfortable, tend also to be the slower seasons in terms of traffic and revenue.

I shall be leaving ads on some sites to get to the minimum payout level and then it's gone

You've been saying this for at least a year. I don't understand why, if AdSense is now practically worthless to you, one would spend all these hours commenting on it. Why not just pull the plug and be done with it? Seems like it would be quite a relief.

Hello, new member here! I´m not quite a webmaster, but I´ve been putting some energy on a Youtube channel recently, so same as you I´m subjected to Adsense nonsense. I must say I´m pretty surprised to see that all I read here from website owners match perfectly the trends YT has been following later!

2016 is also horrible over here, I keep increasing my traffic pretty fast and getting flat earnings anyway because of the reduced RPM, I also went through a horrible April, and I also noticed an slight improvement starting May (from 0.71 euros RPM in April to 0.82 euros RPM in May).

Well, at least I don´t have the chance to mess in a complusive way with ad units so I save myself time worrying about stuff that probably doesn´t help anyway :-)

Well, this Saturday marks a new low for me.
Record low CPC: 0.12 USD and eCPM 1.78$
Last Saturday eCPM was 2.55$ !

Everything works great at Plex!

Looks like it's going to be the lowest earning day of the year today. CPC @ 25% usual. #YouSuckGoogle

This May has been good to me so far...here's hoping the trend continues!

In general, do we know the average revenue for the sites being discusses?

$600-$1000 per day here, revenue dropped down to $75-$100.

@silentneedle I am at the same boat as you are, if this trend continue I am over. My RPM is less thn $0.30 :(

So Google is giving everyone the chop then? Yep, looks like it....

A lot of you guys would *have been* classified as very high Adsense earners on almost everywhere else.

Maybe they want to establish a socialist/communist type of "Adsense" where nobody earns more than $X% per day.... :)

j/k

where nobody earns more than $X% per day....

That's not a bad idea from a business perspective and Google is making a good judgement call here.

If my partner was happy when they receive $600-1000 per day, is okay with $100-150 per day, starts getting upset with $50 per day, and threatens to get out of the program with $20 per day, then my optimal price as a business-minded person would probably be in the random $20-$50 per day.

Since 2 weeks I see a lot of invalid clicks from the UK. This happens about twice a day and Google takes them rightly back. Anyone knows what I can do to stop this?

In general, do we know the average revenue for the sites being discusses?

4000$/day in December, 2500$/day January-April, 1900$/day in May...

Those losses are ridiculous. I feel particularly sorry for the publishers who employ people. I contract out some of my editorial tasks. If things don't improve I'll have to cut back and a couple of people will suffer.

I notice that Adsense is still churning out its "making dreams come true" PR videos. The number of people this applies to must be dwindling rapidly.

You've been saying this for at least a year.

More than a year, nearer 18 months. At that time AdSense was collapsing for me and it looked as though the game would be over come May/June 2015. Then things picked-up and stabilised in the USD 150-200 per month range and had continued so until Wednesday 27th April.

That day something changed for me with both clicks and earnings with one day being $1-2 and the next $6.00, honestly it sticks out like a sore thumb, it's every other day. For months and months I've had a regular volume of daily clicks apart from the occasional very low or very high day however 11 days ago something happened. So my average is now about the $3 mark, just enough for a minimum payout but notably half of what I was earning only a few weeks ago.

Seems like it would be quite a relief.

No stress whatsoever, I may as well take the money if it's on the table however it now looks as though there won't be. My sites are for my real-world business ventures, AdSense earnings pays for a few beers, it certainly wouldn't pay my monthly car fuel bill!

I've been looking at Google analytics and according to overview it appears that more people are using my website from a mobile device. For instance, under device category, mobile is 58,629 (67.79%). Desktop 20,407 (23.60%) and Tabler is 7450 (8.61%)

I'm wondering if it's worth optimising my website towards mobile device use to see if that increases my earnings. At the moment I'm using a non-responsive 160 x 600 skyscraper in the left-hand column and either a 300 or 336 unit in the first paragraph of text. I think the 300 unit is a good size because apparently it fits perfectly on most mobile screens. But I'm wondering whether to try something different in place of the skyscraper. What would you guys do if you are in my position?

Ironside: Definitely, optimization is the way to go. I'm not sure what CMS you're using, but I have a responsive wordpress theme, and my desktop skyscraper (in the right column) gets placed after the content on mobile. That seems to be where most of the clicks come from too - many mobile users just scroll to the bottom of the page, where an ad is conveniently waiting for them.

Gone from an average of $10K a month to $2.5K - Best month was $17K

@Squarix9 I'm using Joomla! which isn't a million miles away from WordPress I suppose. Is your desktop skyscraper non-responsive like mine? Also, is your content fairly narrow, in other words have you got let's say a menu on one side and your AdSense on the other? I'm wondering whether to leave my menu on the left and put a skyscraper on the right and put one of those 320 mobile ads just above the first paragraph of content and see how that performs. But at any what performs quite well and that is a 200 x 90 link unit placed in the left-hand column just above the menu.

I have a media.net 600 x 250 unit placed at the very end of all of my pages and that does fairly well. Silly thing is, my media.net earnings have been consistent for quite a while now. April's earnings were $141 which may not seem a lot, but when AdSense has dropped quite a lot, it does supplement the last earnings quite a lot. So I really don't want to damage the media.net earnings. What I might do is change a few pages and do some testing to see what happens. I'll probably create a channel just for the skyscraper so I can see how many clicks it gets and how much it makes me.

Hi Ironside, yes, the skyscraper is non-responsive. I do have a responsive ad block after the first/second paragraph though (depending on the site), and it does quite well. So it goes like this: on desktop, one skyscraper on the right hand side, one responsive ad after the first/second paragraph, and one 336 block after the content. On mobile, it's basically the same, but it's reduced to a single column, with the skyscraper on the very bottom of the page.

I don't know if I'd consider my content narrow...I have a two-column layout on desktop, just under 1000 width. Funny thing is, my mobile site has a higher CTR than desktop.

@Squarix this may sound like a stupid question, but you're talking about a mobile and a desktop site, how have you done this with WordPress?. My template is responsive so it renders to whatever size screen the person is using, including mobile devices. I often hear about people using mobile ads, however I don't know how I would use a mobile ad and a normal ad in the same position.

Another thing is on my it related site, I have Get Google Chrome ads 6 in 10 most served ads...

I have a friend with a pretty big automotive site and it has the same problem. A lot of generic ads, is like contextual ads are dead!

I am getting lots of adsense ads in incognito mode, so there are lots of unrelated ads for sure. Google need to get their S*** together

Ironside: sorry, I just meant that my sites are responsive, and adjust to screen size like yours. In fact, I just checked your website's mobile layout on [mobilephoneemulator.com...] and it looks almost exactly like mine does on mobile - just with a different ad layout.

@Squarix my three best performing ads are the 200 x 90 link unit, the 160 x 600 skyscraper, and the 300 x 600 ad unit which I have placed within the content on one particular article. I think I'm going to experiment on a few pages with two skyscrapers either side of the content at the top, and have a 300 x 600 ad unit within the content, but leave my 200 x 90 link unit where it's always been. If you read different articles we are led to believe that the 300 x 250 ad unit is the best, from my experience that just isn't the case.

I've seen that there is a 320 x 100 mobile unit that you can use. However, surely a responsive unit is going to perform the same function and look basically the same?

I get more mobile traffic than anything else and I'm trying to come up with a layout that increases my income. What would be best you think, a 320 x 100 unit below the heading and above the first paragraph of text, or just a normal responsive unit?