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AdSense Earnings and Observations - April 2023

         

Ethanjacob

5:00 pm on Apr 1, 2023 (gmt 0)



The March month did not end well, will it be improved in april?

MMedi26

1:30 am on Apr 6, 2023 (gmt 0)

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Yes! This is happening to me. Clicks are frozen but my revenue keeps going up a few cents. My RPM is declining by the hour. My views aren’t rising at a fast rate and the views are actually very far behind.

Calisto997

2:02 am on Apr 6, 2023 (gmt 0)

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Same, 4€ in last 4 hours 0 cpc 0 ctr 0 clicks

ember

4:10 am on Apr 6, 2023 (gmt 0)

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No movement for most of the day. Now has updated and looks like numbers from last summer. Maybe they took the last few hours to fix whatever has been wrong since last September and things are back to normal? One can dream...

Dalnoon

7:30 am on Apr 6, 2023 (gmt 0)

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My page RPM and CTR are at 20% of what they should be since a couple of hours ago, not sure what's going on.

MMedi26

4:56 pm on Apr 6, 2023 (gmt 0)

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Thing sorted itself out last night but I feel that error from Adsense kind of messed with everyone’s revenue yesterday and we all earned less than what we were suppose to actually make. Today is off to a horrible start as well. I’m noticing a trend of having a decent RPM/CPC but still pulling in low revenue for the day.

Mentat

7:23 pm on Apr 6, 2023 (gmt 0)

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New low record (just for the moment).
In September 2022 eCPM was ~2.5 USD
Today is 1.17 USD!

trocobob

9:26 pm on Apr 6, 2023 (gmt 0)

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I wonder why Only Adsense and Ad Exchange are affected . I have also Ad exchange with Open Bidding enabled and the result is the same : very low Fill rate and CPM .
Other Networks seems to be stable and the same CPM as last year .
Is google experimenting something ? .

ember

11:22 pm on Apr 6, 2023 (gmt 0)

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I think they've tightened their invalid click filters too much.

Mentat

9:25 am on Apr 7, 2023 (gmt 0)

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I don't know what's happening, but yesterday the eCPM was 1.15USD
Today just started with 1.16 USD CPM and that means will be lower at the end of the day.

Traffic is also at a very low value.

Calisto997

3:47 am on Apr 8, 2023 (gmt 0)

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Does anyone know if Mediavine is affected like adsense?

MMedi26

4:41 am on Apr 8, 2023 (gmt 0)

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I heard Adsense use to be really great. I’m guessing I started using it during the time it started its downfall.

Mentat

7:57 am on Apr 8, 2023 (gmt 0)

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Was great, now it feels like is dying.

CommandDork

6:35 pm on Apr 8, 2023 (gmt 0)

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Adsense still the delivers to best for me. Even ad houses like Newor Media, which end up being a middle man, require you to have an Adsense account in good standing - this shows me Adsense is still Top Dog.

Mentat

9:08 pm on Apr 8, 2023 (gmt 0)

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The real problem is that in the shadow of Adsense all alternatives died.
To be fair, all the alternatives sucked and I use many of them in 20 years.

Now, Adsense has no real competitor and is sinking under his own weight.

All that the Middle man does now is to take some weight from Adsense for customer support and to create an illusion of alternatives, but there are none.

Sissi

5:41 am on Apr 9, 2023 (gmt 0)



The current situation is probably linked to the development of AI and Google Bard and Auto Ads will play a role.
Saw a French article where the combination of Auto Ads and Google Bard will increase Adsense revenues who knows how…

Sissi

2:25 pm on Apr 9, 2023 (gmt 0)



RPM up 50 % today unusual gor a Sunday
fingers crossed

MMedi26

3:31 pm on Apr 9, 2023 (gmt 0)

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Very low RPM this weekend. Today is low because it’s a Holiday maybe?

Calisto997

4:11 pm on Apr 9, 2023 (gmt 0)

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Don’t think so, it has been low last 2 months, just some days like for you right now goes even more down…

Calisto997

4:13 pm on Apr 9, 2023 (gmt 0)

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Also some of my friends applied for adsense, they are currently waiting more than 30 days and no response yet, I don’t remember waiting this long at all before, have they changed something about that?

Sissi

6:27 pm on Apr 9, 2023 (gmt 0)



Apparently Adsense has stopped to accept new „normal“ publishers

Calisto997

9:27 pm on Apr 9, 2023 (gmt 0)

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Really? Is there any source for that

ember

4:02 am on Apr 10, 2023 (gmt 0)

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April is doing better than March, so that's something.

Whatagreatdayitis

3:10 pm on Apr 10, 2023 (gmt 0)

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My YouTube earnings are missing from a few days ago. I'm sure all will be restored in time.

DTP_Rodan

4:55 pm on Apr 10, 2023 (gmt 0)

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There are a great deal of comments here, but little in the way of substance, so I will add a morsel. First, April earnings are coming in well below the first three months of the year. Our site is a U.S.-based traffic site, dealing specifically in the niche of toll roads. A portion of our revenue decline is the result of a traffic decline brought on by the March Google algo update, which impacted some of our pages, but not all, in terms of rankings and impressions. However, as our direct traffic is also down, Google is only a portion of the decline. Bing traffic for the past three weeks is flat, while Yahoo! is down. Duckduckgo traffic is also flat. However, revenues during the past week, especially, we off significantly, due in part to the holiday week, which is the week before Easter, which includes Good Friday, obviously. When we examine the Ad Revenue Index, which is Ezoic's index of online ad-spend on any given day, we see that advertisers are NOT spending nearly what they were this year, versus last. In fact, 2023 is the FIRST YEAR since 2020 (when the pandemic started hitting), that April's ARI on any given day is BELOW the start of January or February. Aside from 2020, it had never happened previously. Year over year, the index has been down between 25% and 40% on any given day. Finally, I'd like to point out our ePVM tends to run in the range of $40 to $45, but we are skewing into the upper $30's so far this month. I'd post pics of the charts, but you can search for the Ezoic Ad Revenue Index and find it easily enough. You'll probably crap your pants when you see the trend for the past 24 months. ;-)

Sissi

5:52 pm on Apr 10, 2023 (gmt 0)



Fortunately other countries are doing better.

gatormark

8:32 pm on Apr 10, 2023 (gmt 0)

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@ember

April is lagging behind March for me. Probably because my sites cater to students and there are more spring breaks, I think, during the month of April. So, my traffic is down a little bit during this time of year.

adtech2

8:45 pm on Apr 10, 2023 (gmt 0)

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@DTP_Rodan - we see similar and operate a fairly sizable business across a few verticals. I haven't seen anything like this outside of late 2007-mid 2008 and the initial few months after the pandemic. All other slow downs have been relatively minor in comparison, even if they felt large at the time.

allhearts

3:06 pm on Apr 11, 2023 (gmt 0)

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Ads not loading for me for the most part, wondering if it's a google issue or a my internet connection issue, everything else loads on the pages.

Mentat

5:58 pm on Apr 11, 2023 (gmt 0)

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Well, for me today eCPM is 1.01 USD.
Is strange, but the only question is when it will be less than 1$.

It’s terrifying that Adsense could crash and burn, but somehow I have the feeling that Google financial results will be good. Not great, but not terrible :)

So where are my money?

ember

6:14 pm on Apr 11, 2023 (gmt 0)

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There is a reason why Adsense is not doing as well for many of us as it had been. Thanks to recession fears and inflation, advertisers are not spending as much. Adsense has tightened its filters regarding clicks or loosened them too much so more spammy ads are showing. Google is too distracted by AI and lawsuits to give Adsense the attention it needs. The whole thing has just gotten too complex for even Google to manage it well. People in general are tightening their belts so why click on ads for things they can't buy. Remember, inflation hasn't been this bad in 40 years. So it could be anything or a combination of things. We'll probably never really know. Adsense will either come back...or it won't.
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