Weak start in July, RPM fell off a cliff, close to January level, almost 45% drop compared to last week of June.

July started with a decline of 25% RPM compared to June...Hopefully it will pick up again.

There is no real point to compare a month, with the previous month. What is interesting is to compare with the same month of the previous year(s).

June 2021 was stronger for us from the metrics than June 2022 - CPM and fill were higher last year. However, we still doubled our revenue almost YoY due to increased traffic. So, it is what it is.

CPC and RPM started to increase.
RPM was up 20% yesterday compared to the same day last week, while CPC was up around 12%. Today it continues at the same pace as yesterday, if not better. Woof...
It reminds me of the golden period of 10 years ago when RPM and CPC were very high. For example, CPC has been between $0.30 and $0.45 for months, if not years.

Yay! They brought the water cooler back!

Been a "good" summer so far in my industries, but RPM is lower than normal for me today. Like really low.

70% dive in revenue for the same period last year of July. June 2022 was a disaster as well with about 40% decline in revenue compared to the previous year. Huge revenue drop since April 2022 and it is still going down and has not hit rock bottom yet. Really scratching my head on to what is going on. Been running this web site for 10 years on adsense and it is the first time this kind of rapid drop occurred. Perhaps its the state of the economy or the niche of the site's click cost going down the drain...

Thanks for the people that helped bring this thread back. Have always been reading this thread with a lot of interest.

Very similar to greenlift's results. IT and Education space for me. 1 website is 11 years old with over 50% drop in revenue. Same ranking in SEM and traffic.

Daily Clawback i huge at the moment. 20% at end of day compared to 2 hours before....

Do you all monitor earnings like up to the minute to see clawbacks? I feel like id have to refresh every few mins to see this

I've only noticed real-time clawback by refreshing ever few minutes - but I don't have the time to keep such an active eye on the results so I have only encountered it by accident.

Today looks like earnings are stuck for a few hours now. Is it just me or are you guys also having the same problem?

Here its the same stuck fior 5 hours

Here also.

Well, look what is back. Anyway, July has been a disaster for me. I'm down 45% from last July. Of course, I had HUGE clawbacks last year and virtually none this year. Still, July has been a disaster. Not quite 2020 COVID numbers bad, but almost.

Hugely stuck today. Have apparently earned $.02 so far and it's 10 am. Glad to see the forum back.

Completely stuck for me as well - the figure isn't moving at all. Came back to the forum after a long time.

It seems that the Adsense report is frozen. Nothing moves for hours.

My stats updated but a tiny bit and they have been stuck all day long so I assume they are still not accurate.

@kegnum
You're right. Now I saw that it moved minimally, but it is far from what it should be.

Everything seems to be back to normal.

@dolcevita

…and my new “normal” is HORRENDOUS! Down 52% from last year (sigh).

Decrease in traffic and income by 40-50% compared to last year in all countries! America Germany Spain France Brazil and many more!
Does it have anything to do with summer?

my income drop brought me back to this forum, as usual. there is a traffic drop as well + cpc drop. i assume the quality of the traffic isn't the same anymore as any services or offers do not convert anymore and i had the same offers for years and they used to convert. adsense is falling every single month and i would like to know where the bottom is, but it doesn't settle and continues its freefall.

2021 was the best year for my adsense income, but it never recovered after the usual new year drop and then continued dropping from there.

i started out the year decently but rev has been dropping every month. and every month i get the adsense newsletter saying, your revenue dropped by x%, let's improve it. feels like i've let the adsense folks down :)

but that's adsense, it fluctuates. have been with it for almost 20 years and it's the same story. up, down, every which way, repeat. most of my traffic comes from search so i generally attribute it to google search and the periodic updates.

grateful for letting me squeeze a few bucks out of my site. of course a bit less grateful now that rev is on a downtrend, but nevertheless.

Has it frozen again or have I really woken up to a 70% drop in traffic and earnings?!

It's frozen. Again

yes it seems to be frozen. i also started to freak out thinking its another huge traffic drop with no way to double check as i don't use analytics. then remembered that addthis has its own analytics and everything looks fine there, so it's adsense freezing again.

Yeesh, what is going on Google?