Starting July 9th, Google Chrome will block ads not respecting the "Better Ads Standards".

@Dimitri, Yeah I tested my sites a couplet week ago. I'm good.

How do we test sites for BAS? Any tool or manual check?

@MayankParmar, I guess it's not as much testing as it is checking your Google Ad Experience Report.

[google.com...]

I have checked the "Ad Experience Report" dozens of times, over the last 6 months.

It has NEVER said anything other than "Status: Not Reviewed".
"The desktop version of your site has not yet been reviewed. We recommend preemptively fixing any ad experiences."
OR -
"The mobile version of your site has not yet been reviewed. We recommend preemptively fixing any ad experiences."
(My site "Mobile-first indexing was enabled on August 6, 2018.)

And just which "any ad experiences" might those be?
Where do I look?
What do I fix?

Sounds like a bunch of BS wheel-spinning activity to me.
With nothing reviewed, and no further direction or explanation. :<)
Looks like I'll have to pass on this one (much like the others).
.

[edited by: Sally_Stitts at 4:19 pm (utc) on Jul 1, 2019]

I remember checking the Ad Experience Report every month and it is still not reviewed.

Is there a purpose in continuing a "AdSense Earnings & Observations" thread each month? Considering its just a "Lack of Earnings" thread for the people posting, which has been the case for some time now.

Is there a purpose in continuing a "AdSense Earnings & Observations" thread each month?

Yes, and be happy because basically what it means that things are steady. The thread will light up with plenty of interesting posts only we there are systemic issues. But to really know whether the issues are systemic and wide spread, it requires the community to chime in with the less interesting and often repetitive rants.

Look at the Google Updates/SERPS thread this month there were nearly 1000 posts as compared to less than 500 in May. There was an update! In July that discussion will likely be all about how evil Google is and all they do is send us Zombies.

@MayankParmar I have checked my Ad Experience Report for both desktop and Mobile for months and neither one has been reviewed. I guess if they don't check it, they can't penalize, right?

I guess if they don't check it, they can't penalize, right?

This information is written on the Ad Experience Report.

Web Tools > Ad Experience Report (Deskop/Mobile)

It shows your "Status" in big, but on the previous line, you have "Root Domain", "Region" and "Ad Filtering".

This is the Ad Filtering that you are looking for. It should say "off", meaning ads are not filtered. Move the mouse over the "?" and it will show you all the different states and their meanings.

The ad filtering was supposed to start in the U.S. and Europe more than a year ago, in February, 2018, although many sites have not yet been reviewed. The July 9 date applies to sites outside of North America and Europe, although it might take years to review all of them, too.

@azlinda Yes. When a site is rejected, they also have an option to appeal, so there won't be any surprise adblocking.

Their priority might be to block ads on malicious, piracy or download sites (these sites usually have aggresive ad placement).

I like the monthly "AdSense Earnings & Observations" thread.
It's my go-to post :)

After years of checking this, I finally see green for one of my properties in my Ad Experience Report. It's just one site but there is movement in that area now.

In regards to earnings & observations, clawback for July was barely 1%. Not use to such a low clawback but two months in a row now. Makes me think Adsense fixed something on their end.

@Dimitri Thank you!

my earning cut by 8x from december.... nah this is not worth to work anymore

Is this Chrome update a response to the drop of revenues occuring during the last 6 months?

This could explain the discrepancies between traffic and revenues.

In other words, Adsense will starting next week only blocking/filtering intrusive ads leaving our ‚clean ads, in peace.


To good to be true!

Another extremely unprofessional and unfair behavior by Google, among a gazillion ones.

What sense does it make to scare millions of AdSense publishers with alarming messages such as "Global Better Ads Standards. Google Chrome will support the Better Ads Standards globally from July 9th. Ads may be filtered on Chrome browsers if you don't comply with the standard." when you haven't tested the compliance of the great majority of your partners' websites? After you have checked, say, 70% of AdSense-enabled websites, then you could penalize non-compliant ones. After. Not before. I'm waiting for their Ad experience review for more than one year now, but...there are no signs of life on planet Google...

To make things worse, there is no such thing as an "Ad Experience Report" in the new GSC, AFAIK; so it seems they've dropped it.
Maybe Google is making fun of us all?

Yes, the link to the Ad Experience Report page is missing in the new GSC. It can be accessed only through the old GSC or the direct link.

Ad Experience Report page isn't good enough. They should give publishers a browser extension or something to check compatibility with BAS.

They should give publishers a browser extension or something to check compatibility with BAS.

That's true. It could be a Lighthouse module, I guess.
Yet, again, why didn't they add it a long time ago or, at least, a couple of months before their July 9, 2019 "deadline"?

They should give publishers a browser extension or something to check compatibility with BAS.

In an ideal world "yes", definitively. However, you can be sure that, in real life, guys will abuse it, to find tricks to pass the test while using abusive ads placement.

Quite possibly looking like the worst day of the year.

Weird at noon Eastern Standard Time today, halfway through the day, I have 590 clicks. Last year on the same day I had 642 clicks for the entire DAY. I'm getting way more clicks this year, but much less revenue. So, I wonder if I have too many ads on my site. I usually have 3 Adsense ads per page and I have all of their advertising features turned on. Is this too much advertising?

@Gatomark
During the phone call 3 months ago with Adsense I ve been told not to exceed 3 ads for the main page and leave 2 max 3 for the other pages as this enhance the active view viewable to be higher than 50 pc.

The number of clicks doesn t mean anything it depends on the niche.
In one domain today I have 3 clicks for 15 USD anotjer domain has 4 clicks for 0,01 USD

I've removed adsense off my site totally for this month. Though I know Media.net isn't perfect -- at least I know at the end of the month that the total earnings I see, ARE the total earnings. The clawbacks with Adsense are killing me. I've tried to figure it out. I had 1% or less ever since I joined Adsense in 2003! Then, starting in Oct/Nov 2018 -- huge clawbacks started.

Some people suggested it was link units.
Some suggested it was "social media" traffic being penalized (most of my traffic is Pinterest lately).
Some said to check for bots.
Some said look for large unusual traffic from other countries
Some said it was site design.
Some said it was the amount of space around your ad units.

And on and on and on and on....
There isn't anything that stands out as an "obvious" issue. At points, I felt like Adsense was just trying to give me the hint to "go away". LOL
So, this month -- I have.
I honestly didn't know what else to do. Reaching out to try and get information on the issue is futile. And because I'm just a one-person blog -- there aren't financial resources or staff that can get to the bottom of it.

Media.net actually out earned Adsense for me in 2015-2016. So I am hopeful.

Some said a lot
Follow your intuition

@Frost_Angel Try AdX with header bidding? May do better than Media.net

So any suggestions for a good header bidding partner? Few don't accept if the language at the website isn't English but my niche is interesting (finance) and I've above 2 million ad impressions a month.