Adsense will be only accessible for a limitted number of publishers.

Good! Then I will be forced to stop wasting my time trying to make Adsense work on my site. I'm already down to one ad anyway since I hate how ads ruin the flow of my site.

I moved my video hosting to Vimeo once Youtube stopped monetizing. I qualified for video minutes watched, but I never chased after subscribers and fell way short of the 1,000 subscriber minimum.

minimum threshold of impressions

Not all impressions are equal. One pageview from someone looking for a mortgage is worth a million pageviews from someone looking at cat memes.

But it is not growing in a percentage equal to the number of new websites...so revenue will continue to decline.

The number of websites is a useless metric. Who cares how many websites exist. What matters is the number of page impressions. That is real people going to webpages.

More to the point, AdSense is not helping it's bottom line by restricting the number of sites on which its appear. To the contrary, this create value for publishers, this reduces the total supply thus pushing prices up, which benefits publishers. You may say "Yes but AdSense gets more money too" per click maybe but increased prices means that fewer advertisers will be able to show ROI for their ads thus reducing the overall number of impressions, which "may" reduce revenue overall for Adsense. I use "may" as it is not certain, the increase in price could make-up for the reduction in volume, but I would doubt it, as it opens the door for competition by other ad networks.

The bottom line is that Adsense is better off allowing as many sites as possible into the system, as such it need not gamble on which sites will be the most popular and attract the most impressions. If AdSense shows its ads on 100% of the websites, it no longer needs to worry about which website gets the traffic. The logic then holds that the closer it can come to 100% the better. There is one obvious caveat, in that the type of content on the sites must meet a minimal quality threshold as set by the advertisers.

I would tend to think that AdSense's new stricter approval process is more geared toward keeping advertisers happy in terms of content and less to do with some kind of conspiracy to eliminate small publishers. If Adsense wanted to eliminate small publishers, they would just do it.

Not all impressions are equal. One pageview from someone looking for a mortgage is worth a million pageviews from someone looking at cat memes.

Indeed, but tell this to Youtubers. There are Youtube videos which are certainly generating lot of money from few viewers,but it doesn't matter, Google set a threshold anyhow, no matter the content ...

The number of websites is a useless metric. Who cares how many websites exist.

The number of websites is a very important factor in determining revenue for the website owners, and that was my point.

If the the money spent on advertising is decreasing, as the article shows, and the number of websites is increasing, well, it doesn’t take a genius to know what will be the result.

We see the results in less pages with ads....less revenue.

I do agree about Adsense will get their money no matter how many websites there are.

If the the money spent on advertising is decreasing, as the article shows, and the number of websites is increasing, well, it doesn’t take a genius to know what will be the result.

The number of websites is not relevant because one can have a website that nobody visits, or one can have a website with millions of pages that nobody ever sees. It is not relevant. What is relevant is total the number of page impressions.

Basically one can have 10 websites, of which only one is attracting users (i.e.: getting page impressions) if one then creates 990 more websites that also don't get any traffic, it has changed nothing. Ads only appear on pages that are viewed by users. The number of websites is not relevant.

Conversely, if the number of users suddenly doubles or the number of pages the users visit doubles then there will be an increase in impressions (increased supply) and as a result a reduction in prices across the network. It will result in an increase in revenue for the publisher getting all the impressions but each ad impression will be worth marginally less.

"Indeed, but tell this to Youtubers. There are Youtube videos which are certainly generating lot of money from few viewers,but it doesn't matter, Google set a threshold anyhow, no matter the content ..."

But maybe video content is more difficult or expensive to evaluate to make sure that is compliant with advertisers policies. So, in this case, they set a higher threshold for the publisher to be able to monetize videos.

I can also imagine that they put a treshhold on revenues basis let s say 1000 USD equivalent monthly as a minimum?

Today smelting revenues due to the heatwave

I have an ads.txt alert in my adsense dashboard

I have an ads.txt file but apparently the dashboard can't see it, the problem is not on my end, verified x10.

The download button "fix" in my adsense dashboard doesn't work. I can click it but nothing happens, no file is downloaded.

Butterfingers

@JS_Harris
Several people have reported updating their file and the message remaining for quite a while. If you have checked to be sure the ads.txt files is working correctly then I wouldn't worry too much.

Ads.txt alarm here as well ......for domains I have deleted centurie ago.

What if you don't add it?

I have a warning to add ads.txt to a site that I haven't had for well over two years. The problem is that the "Remove" button is blocked, and I cannot remove it. I notified AdSense about it.

I have an Ads.txt warning for a domain I own but do not use. It redirects to my main site. The .net version.

I ve put my ads.txt in my car
Let s see if it drives faster

I ve put my ads.txt in my car
Let s see if it drives faster

You know, with smart cars, full of electronics, software, and with Internet access,... it might.

How's today, guys? For me it is terrible :( !

Today is just a bad day

Adsense keeps telling me my revenue dropped and I'm like, "Dude, I know!"

Alphabet reported their earnings and part of it is Google. Reduction of 11 percent in cost per click but about 23 percent more clicks.

One way or another, Google/Alphabet get their money and they don't care about publishers with less revenue. I do believe that one day they will ban small publishers and maybe it's better. But they should also reduce dumb ads at dumb children videos on YouTube. My children watch YouTube a lot and I'm seeing cars, beer and other adult topics at those ads.

At Runfun

Alphabet reported their earnings and part of it is Google. Reduction of 11 percent in cost per click but about 23 percent more clicks.

One way or another, Google/Alphabet get their money and they don't care about publishers with less revenue. I do believe that one day they will ban small publishers and maybe it's better.

I urge you to read my post at the top of this page. Your post clearly supports my theory. Reduced cost per clicks results in more clicks, this benefits Google for sure and may benefit some websites but not all. Here is a quote from my post:

More to the point, AdSense is not helping it's bottom line by restricting the number of sites on which its appear. To the contrary, this create value for publishers, this reduces the total supply thus pushing prices up, which benefits publishers. You may say "Yes but AdSense gets more money too" per click maybe but increased prices means that fewer advertisers will be able to show ROI for their ads thus reducing the overall number of impressions, which "may" reduce revenue overall for Adsense. I use "may" as it is not certain, the increase in price could make-up for the reduction in volume, but I would doubt it, as it opens the door for competition by other ad networks.

But I bet most of us see a decline in CTR through the years ;-)

Lowest RPM since 15 years

Today looks terrible.

Probably reporting issues including 50 pc clawback

Well my CTR is increasing through the month but CPC is decreasing. At the bottom line a lower CPM so you could say it's not much worth the effort to help the CTR.

CTR dropped by just 1%, while CPC dropped 13% and RPM dropped 14%.

Problem is with CPC this month. The number of clicks, impressions are same as June.

I've made an improvement that seems to increase the CTR but with a lower CPC it's frustrating. I'll wait a few days and I'll share the improvement if the CTR is still better than a few weeks ago.

I've made an improvement that seems to increase the CTR

hum...