Looks like a pretty rubbish start to July for me.

Yesterday was the worst day of an otherwise strong Month. Today seems to be continuing the May, June trend.

4th of July, Summer, Hot!
First 4 days will be dead and the first one is rubish, really rubish.

New month, new quarter, and it's summer, so expectations are low.

Lowest of the low. It stings.

My earning would multiply multiple times if adsense stops showing those BIG GREEN DOWNLOAD BUTTONS. My site is not related to downloads. It is legal blog.

Same here. Off to a bad start with 2 consecutive days of sh**** CPC :(

Even April was better than this. First the Google Update and now this :(

Starting 30th, CPC has fallen down 50-150% This network is getting more and more unstable as this did not happen in the past in such scale.

Rubbish start to the month. Even online sales are poor. One of the worst ever days I've seen. CTR is at the bottom.

New quarter, in fact new half...not surprised.

I assume that many in the US are having a bridging holiday taking Monday off and not going back to work until Wednesday, would that be correct?

Lots of folks making the holiday a four day weekend over here across the pond.

I assume that many in the US are having a bridging holiday taking Monday off and not going back to work until Wednesday, would that be correct?

Yes. I also assume many more are taking the entire week off.

4th of July is a 4-day weekend for many in the U.S.

Earning today is brutally low.

Earning down by 50%. When we can expect the recovery?

Independence Day in the US. Indi-pennies Day on Adsense.

Our RPM actually climbed a bit in the last week, possibly because of seasonal demand in our niche. (Total revenues are down simply because I pulled AdSense from the two most popular areas of our site a while back after the Ad Balancer went dead.)

I'm just looking in ad types to see how much money I am making from specific ads. "Rich media" got 162,947 impressions and 404 clicks throughout the month of June. Text ads got about 1000 less impressions and about 50 more clicks and earned just less than half of what which media did in June.

Then there is a massive drop down to image ads which only had 46,335 impressions and 55 clicks and earned £11 in the whole month. Animated image ads made a few quid and flash and video a few p. So my way of thinking is to make sure no image, animated flash or video ads are showing and just concentrate on rich media and text. What's the easiest way to do this?

According to Google Mashable.com is the number one earning website in the world for AdSense.

One would expect to see targeted AdSense units on the number one earning website for AdSense. However, if you visit the website you just see the same old rubbish as most of us see on our own websites. Also, most of their ad units are located on the home page, loads and loads of rectangular and skyscraper type ads scattered amongst images. Certainly not rocket science. I expect people are clicking on these lads without really knowing knowing what they are.

Also, Mashable.com seems to go against all the rules for running a successful AdSense website. I don't know about anyone else, but the site is extremely slow. However, they get millions of visitors every day which is why I expect the earnings are so good. We can only dream.

Mashable is junk but the point about ad quality is valid. It just goes to show that the earning capacity of an Adsense site is linked to the intelligence (or lack thereof) of its audience. If you're a pulp news or celebrity gossip site then you can fill your pages with ads and just wait for the hoi polloi to get clicking. If your audience is educated, alert and tech savvy (as mine are) then forget about it.

If your audience is educated, alert and tech savvy (as mine are) then forget about it.

I have no way of knowing whether our audience is tech-savvy, but (according to Quantcast) our U.S. audience skews toward highly-educated, high-income readers, and we've done pretty well with AdSense over the years. I'd guess that audience intent counts for a lot: If people are researching ways to spend large amounts of money, ads that provide solutions are likely to attract clicks.

@Ironside

So my way of thinking is to make sure no image, animated flash or video ads are showing and just concentrate on rich media and text. What's the easiest way to do this?

Somebody here suggested previously that it might be good to have one unit on a page set to text-only and another to display ads.
This made sense to me, so I thought I'd give it a go. However changing the settings made no difference and Adsense showed images even when the ads were set to "text ads-only".

From double digits daily to single digit. No change in traffic though.

I think that even if you are fairly tech savvy then you will click on ads if they are blended into a webpage and have a nice blue link that is very appealing. Tech savvy computer users won't necessarily know much about Google AdSense so they may get duped into clicking on these ads. And at the end of the day that's what we are trying to do, dupe people into clicking on ads. Most of the ads on my website have absolutely no relevance whatsoever to my niche, however, they make me money which is what is important at the end of the day.

Unfortunately, it's those annoying pop-up ads that spoil it for the rest of us. There's nothing worse than having a big ad that covers the whole screen when you're right in the middle of reading something.

@Ironside where do you see the income by specific ad types? Thanks.

capulkit + Blame GST. Same condition here.

And at the end of the day that's what we are trying to do, dupe people into clicking on ads.

Uh, no. People duped into clicking provide little benefit to advertisers.