In Adwords, if I want to show the keyword as the Ad Title, I use {Keyword:Alternative Text}

If the keyword is too long, it just shows whatever you have in Alternative Text.

But in Yahoo, I cannot understand their guidelines. They have {Keyword:Some Text} but also alternative text.

Anyone tell me how I can show the keyword if not too long, otherwise the phrase "Shorter Keyword text"?

Thanks,

Jon