Yahoo Content Network - Ending? - (deprecated) Yahoo PPC forum at WebmasterWorld

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Yahoo Content Network - Ending?

Goldilox

2:49 pm on Jan 19, 2009 (gmt 0)

I just saw the following message in my Yahoo SM Interface:

Content Match: Notification of closure, 31 March 2009

Content Match will close on the 31st March 09. Please opt out of Content Match before 31 March by clicking on the ‘Administration’ tab then ‘Edit’ button next to ‘Tactic Settings’. You need to set ‘Content Match Status’ to OFF and click on the ‘Save Changes’ button.

Apparently Yahoo will be closing all content feeds after March 31st.

Thoughts?

Yoshimi

3:07 pm on Jan 19, 2009 (gmt 0)

I had an email to this effect recently, didn't give it much thought as the Yahoo content network wasn't worth the effort of the click to turn it on. At least this way no-one will get caught out when setting up a new campaign :)

peer_esv

7:00 pm on Jan 19, 2009 (gmt 0)

I can confirm this. However it should be be in Europe only (so far).

ppc_newbie

11:10 pm on Jan 24, 2009 (gmt 0)

They'll probably just move all the content network into their "partners", and grab more money.

Edge

1:43 pm on Feb 11, 2009 (gmt 0)

I have not received this notification - USA located.

bears5122

2:14 am on Feb 24, 2009 (gmt 0)

They'll probably just move all the content network into their "partners", and grab more money.

Seems like they already did. It's just as easy to get access to a search feed as it is their content feed.

misterjonez

2:21 am on Feb 28, 2009 (gmt 0)

I tried running different reports and comparing data and I found out that your ads will appear on content networks on countries you did not include in your targeting. After I turned off the content network months ago, I got more targeted conversions and avoided the invalid ones coming from the content network.