AD GROUP: Red Widget 'phrase'
"red widget" bid: $1.00
-[red widget]

Ad:
Buy Red Widget
blah blah blah
www.redwidget.blah

------------------------------------

AD GROUP: Red Widget 'exact'
[red widget] bid: $1.10

Ad:
Buy Red Widget
blah blah blah
www.redwidget.blah

If this makes sense, how do I set up something similar in Yahoo Sponsered Search?

thanks :-)