After a couple of years experience with Adword (with success) I decided to test YSM and re-use the information about good keywords and ad copy I have gathered in Adwords in the past couple of years.

I have set up my first (best converting Adwords campaign) in YSM to see if YSM works for me. However, I have a few questions:

1. I read a lot about crappy traffic from "Yahoo! partner sites". I'm wondering if there is a list of Yahoo! partner sites you should at least put in the block list.

2. How is the traffic in YSM from content match sites compared to the content network from Adwords? In Adwords I'm getting good results from the content network but I'm not sure if I should enable it in YSM.