Im confused with the match types. It seems to me that if im selling tv, i can just put tv as a keyword and put advanced and then i dont have to do anything else. But it dosent make much sense, because then why is so important to find keywords. It might be a very simple question, but im sure even if you know the answer is hard to explain, my boss have been trying to, to the point that i have her thinking now ,, if we should by biding on a lot of keywords? or just bid on a few and put advanced... i dont really see whats the use of standard, if in some way advanced covers standard.,... please help....