Yahoo purchased Overture in Feb. of '03 I believe. They are now under the same umbrella.

Yes,I knew it, but m talking about Overture sponsored listing and yahoo search pages with sponsored listing.
In Keyword Elite, when I try to calculate the R/s ratio. for some keywords its not showing, but in search pages the sponsored links are there.

Sana,

The results come from the same bucket. Depending upon which feed you are seeing them displayed ... direct on Yahoo's results or on a partner, there could be slightly different results based on the partner's preferences, a lot how Inktomi has worked in the past with HotBot and others.

Sana,

The results come from the same bucket. Depending upon which feed you are seeing them displayed ... direct on Yahoo's results or on a partner, there could be slightly different results based on the partner's preferences, a lot how Inktomi has worked in the past with HotBot and others.