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" The number of times a keyword or ad contributed to a conversion that was credited to another keyword or marketing activity. Assists must occur within 45 days of the conversion event to be recorded. Within any 45 day period, a conversion event can have a maximum of 30 assists recorded."
But I am not getting what it means...
"Hi there “PPC”,
Thanks for the feedback. I saw your post “What ever happened to ‘assists?”
Yahoo! analytics does provide an ‘Assists’ report. An Assist is recorded when a keyword is used early in the search funnel, but the conversion is attributed to a keyword search deeper in the sales funnel.
For example, a consumer searches on the term “hotel,” looks at the offers on your site, then later returns to your site via the search term “W Hotel Times Square” to book a room. The conversion is attributed to the keyword “W Hotel Times Square” while the “Assist” is attributed to the term “hotel.”
Many of our advertisers have found that Assists report to be extremely valuable in discovering the key terms that help drive conversion and brand awareness.
Note: In order to receive the ‘Assists’ report, an advertiser must be using Full Analytics. If the advertiser does not have Full Analytics as an option, they can reach out to their account manager for more information.
For support on implementing Full Analytics, please send an email request to analytics@yahoo-inc.com
Hope this helps
YahooPete"
