Yahoo & Viacom in Ad Deal

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Yahoo & Viacom in Ad Deal

engine

5:58 pm on Apr 10, 2007 (gmt 0)

Media conglomerate Viacom said Tuesday that it chose Yahoo to provide search advertising for 33 of its Internet sites in a high-profile boost to Yahoo's new Web ad system.
The system, dubbed Project Panama, launched in early February and is seen as a key test of Yahoo's ability to offer advertisers a competing technology to that of Web search leader Google.
Viacom said the multiyear, exclusive advertising partnership with Yahoo covers broadband sites for its MTV, VH1, Comedy Central and Nickelodeon television networks and could expand to more than 140 additional sites worldwide.

Yahoo & Viacom in Ad Deal [usatoday.com]

Januuski

6:25 pm on Apr 10, 2007 (gmt 0)

Awesome!
More competition is always good for all of us.

Congrats to Y!

petra

7:17 pm on Apr 10, 2007 (gmt 0)

Its Sumner's revenge over Youtube, IMHO I think its a bad decision based on a irrational personal grudge.

Panama is still untested while Google's ad system is and will always be better than Y!'s.

burgi

8:41 pm on Apr 10, 2007 (gmt 0)

Interesting! Doesn't Viacom also own myspace, which signed an advertising contract with Google earlier.

I also think that this is great for the industry! More options and continuous competition is great for continuous improvements!

seth_wilde

9:16 pm on Apr 10, 2007 (gmt 0)

no, News Corp owns myspace...

cabbagehead

10:53 pm on Apr 10, 2007 (gmt 0)

Thank god! Anything to keep Google honest and keep them from eating everyone's lunch!

TinkyWinky

11:00 pm on Apr 10, 2007 (gmt 0)

irrational personal grudge.

Spat or no spat - I guess they see that no competition is bad too.

Potentially could be worth tens of millions no?

walkman

2:30 am on Apr 11, 2007 (gmt 0)

litigation aside, probably Y! gave them a good deal in order to put their name out there. This way other mega content sites can see that Y! is a serious competitor.

whatson

3:16 am on Apr 11, 2007 (gmt 0)

Does this mean my Yahoo stocks will go up?

mardomania

3:58 am on Apr 11, 2007 (gmt 0)

I have news for you: Panama is better than Google. Yahoo! has better customer service, better prices, and for me; a better conversion rate.

Google is a fat, bloated pig.

and yes, this is good news for Yahoo! stock.

weeks

1:30 pm on Apr 11, 2007 (gmt 0)

Y needs to do something to attract more advertisers. A few of my clients are old hands who hate G from back in the day and insist on using the Y ads. The payout difference is severe and it's easy to see why: Y has poor ads which are not compelling. And G is just getting better and better as more people discover it. (You might be surprised to learn that search advertising is still an unknown to many folks.)

Good luck to Y. They are good people trying to do good work. And they are getting better. The Viacom deal is just one sign among many that they are making progress.

marketingmagic

6:36 pm on Apr 11, 2007 (gmt 0)

mardomania - good one!

whatson

8:27 pm on Apr 11, 2007 (gmt 0)

Yahoo is only cheaper due to less demand, which should change within time as Panama becomes more popular.