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YSM Descends into CTR-Based Hell

I got breaking news!

         

bigdealioo

9:55 am on Oct 2, 2006 (gmt 0)

10+ Year Member



I have proof that ALREADY YSM is using CTR in ranking ads. Yes, even before the official launch of the new backend! I can see it in the ranking of my ads. Hello, Adwords #2 :(

To Moderator: Hi, I just shared something that's very fresh and very important and hasn't been share before on this forum. How's that for some content.

Angelis

10:03 am on Oct 2, 2006 (gmt 0)

10+ Year Member



This is fairly likely as the new Yahoo admin console will be launched in the next month or so in the US and probably Jan in the UK...

Tropical Island

10:05 am on Oct 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do you mean this - Aug. 17, 2006:

[webmasterworld.com...]

What seems to have happened within the last week is that Yahoo have introduced some form of yield-based system where bidding higher than your competitor does not necessarily mean you are in a higher position.

I would tend to agree with Simon; what you've seen so far is 100% explainable by Yahoo's current ranking system, which gives priority to exact matched keywords over 'advanced match'.

-Shorebreak