Yahoo Overture Advanced Match

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Yahoo Overture Advanced Match

Better if on or off in general?

1Lit

12:40 am on Jul 30, 2006 (gmt 0)

I've read that 'Advanced Match' with Yahoo is not like Google's Broad Match. It doesn't just mean you'll be listed on plurals etc. but you'll also be listed on non-Yahoo sites.

Is that correct?

Is it generally better to have this on or off? I'm concerned about our sites being listed on low-grade partner sites of Yahoo rife with fraud.

Thanks.

[edited by: 1Lit at 12:47 am (utc) on July 30, 2006]

Tropical Island

11:15 am on Jul 30, 2006 (gmt 0)

Whether advanced or not you will appear on non-Yahoo sites and in locations all over the world.

I bid on a generic term that is in my location name. It is also a very popular drink.
I have it set on standard match however it shows up on a parked domain from here in South America. The only way I can control the clicks is by staying #6 or below. The top 5 results show up on the first page.

When I do searches on Yahoo.com from South America all Over ads show up.