Video is so much more popular these days, so these additional formats are going to be useful to marketers and developers

I’m thrilled to announce these two new powerful formats to help advertisers to reach their audiences: native video and video app-install ads. Yahoo Announces New Native Video and Video App-Install Ads [yahoo.tumblr.com]

With native video ads, we’ve combined two of our most engaging formats so that brand content can be as compelling as video can be as beautifully integrated to the other experiences on our homepage, digital magazines and apps. And it works - when we conducted a blind case study, we found that viewing native video ads on Yahoo increased brand favorability up to 50 percent and purchase intent up to 28 percent.

For marketers and developers looking to drive installs, we’re now offering a format that combines the engagement of video and the performance of install ads.