Kellogg's TV ad says search Yahoo!

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what am I missing?

1:27 pm on Jan 23, 2008 (gmt 0)

In a Kellogg's TV commercial, it says go to Yahoo and type Special K..
Why is Kellogg's paying to get people to find them via a Yahoo search?

3:15 pm on Jan 23, 2008 (gmt 0)

Kellogs is listed as a 'partner' site of Yahoo's. eg: some money changed hands and it was mutually beneficial for both to do it.

3:34 pm on Jan 23, 2008 (gmt 0)

I just find it very strange that the search is the method of choice in the ad, even if they are partners.

10:48 pm on Jan 23, 2008 (gmt 0)

"Intel inside" ads come to mind. One stone. two birds.cheaper.