The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.

What’s New:

Tumblr Sponsored Posts now powered by Yahoo Advertising

Yahoo Audience Ads — a better way to buy ads targeted to specific audiences

Yahoo Ad Manager and Ad Manager Plus — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products

Yahoo Ad Exchange — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.
Yahoo Announces A New, Unified Approach To Advertising [yahoo.tumblr.com]