IAB GDPR Transparency and Consent Framework

Forum Moderators: webwork

Message Too Old, No Replies

IAB GDPR Transparency and Consent Framework

Travis

10:10 am on Apr 25, 2018 (gmt 0)

This is something beyond my understanding, but I post it here, in case some can figure it out :

Technical specifications for IAB Europe Transparency and Consent Framework that will help the digital advertising industry interpret and comply with EU rules on data protection and privacy - notably the General Data Protection Regulation (GDPR) that comes into effect on May 25, 2018.

[github.com...]

Travis

6:16 pm on May 15, 2018 (gmt 0)

Quantcast launches first widely available implementation of IAB Europe's GDPR Transparency & Consent Framework
[marketwatch.com...]

It's too technical for me, but may be it can help :)

Travis

5:28 pm on May 16, 2018 (gmt 0)

From what I understand, for those implementing the IAB's framework, instead of asking a given user to accept (or not) interest-based ads each time he visits a different site, the consent is granted (or not) once, and apply to all the other sites.

I guess that Google will come with something like that too, in the future.

Travis

8:01 am on May 18, 2018 (gmt 0)

I guess that Google will come with something like that too, in the future.

Or something directly integrate to Google Chrome.