The buzz is over integrating GPT models to provide answers in search.
I feel that the traditional search is being neglected in favour of the new kid on the block of LLMs and GPT.

I was lucky to be away for a few days last week and used search to find various services and facilities in the area. Bing and Google wanted to give me answers, but not the sites.

For a long time now the ten-blue-links has taken the back burner, and, perhaps, more-so with the competition to provide something from Bing and google. What I wanted was ten-blue-links.

To the search services getting excited over ML, LLMs and GPT, let's not forget the fundamentals that there are websites out there providing information, and serving users with accurate, local, and specific information.