Should I migrate my domain?

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Should I migrate my domain?

elchenuk

1:01 pm on Feb 14, 2023 (gmt 0)

I have a very successful ecommerce website that generates a lot of revenue and organic traffic. My business model has changed and I'd like to follow on the success of this website and branch out into selling other related products and services. However I'm unsure as to whether to create a brand new website using a similar naming structure as my current site, i.e. brandnameservice1.com or create an umbrella site for my brand and have all the products and services living on sub directories, i.e. brandname.com/service1, /service2, /service3 etc
Aside from the implications of doing a 301 migration what would this mean for ranking the future services over having them on dedicated domains?

Dimitri

10:58 am on Feb 18, 2023 (gmt 0)

if your site is "very successful" I would avoid touching it. Migrating a site to another domain, even with all the 301 redirects in place, and no mistake in the migration, can still cause unpredictable consequences (positive or negative).

tangor

6:44 am on Feb 22, 2023 (gmt 0)

If you are going to use "similar naming" is there any reason to migrate?

If you are ADDING product, why not just add it?

If the product being added is THAT MUCH DIFFERENT, then make it a different domain and work all your current successful magic there, appropriately, of course.

When one has a good and operative site on the net don't mess with success! Too many changes can introduce disruptions to the search algos... and that can become a nightmare.

OR, as the old adage goes: "If it ain't Broke, Don't Fix It!"