Alternate company name not coming up on rankings

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Alternate company name not coming up on rankings

Need to get alt name in SERP

rdyarcher

4:37 pm on Oct 18, 2021 (gmt 0)

Hello,
I have a client that has a word and number as their company name, for example like DOGS9. Right now SERP shows them only if they put the name + number together as it is their brand and on website content. Should they do DOGS 9 (not their real name) in meta descriptions though to help SERP for those that separate their name and number when searching for them? Is there another way to achieve this so they show for both DOGS9 and DOGS 9 (as example) when people search?

csdude55

5:25 pm on Nov 2, 2021 (gmt 0)

I'm not a pro on this topic, so think of this as "suggestions" rather than rules to follow.

I don't think that meta tags have a lot of relevance anymore :-( Instead, you have to focus on what's actually printed on the site. I have tons of misspellings throughout my sites in an attempt to catch common misspellings in search engines; which, yes, looks unprofessional as all get out! But there's no real way around it.

For this space, you might be able to get away with something like:

# CSS
H1, H2 { display: inline }

# HTML
<H1>DOGS</H1>
<H2>9</H2>

I didn't test that, just wrote it up as an example. But the theory is that search engines would see them as two separate entities, but CSS would push them together.

If that works, though, it's probably more of a hack than a fix, and there's no guarantee that it would work the next time Google updates their algorithm.