Fake Website Operation Used to Steal From Advertisers Is Uncovered

Forum Moderators: phranque

Message Too Old, No Replies

Fake Website Operation Used to Steal From Advertisers Is Uncovered

tangor

6:28 am on Nov 22, 2017 (gmt 0)

Adform says ‘Hyphbot’ scheme created fake websites, nonhuman traffic to scam advertisers of more than $500,000 a day

[wsj.com...]

Might help explain why spend and revenue are so dismal these days.

engine

11:41 am on Nov 22, 2017 (gmt 0)

The IAB's ads.txt [webmasterworld.com] was set up to combat this kind of thing.

That's an awful lot of money, and I suspect this will go on for quite a while yet.

Fake Website Operation Used to Steal From Advertisers Is Uncovered

tangor

engine

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week