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Structured Data Markup - Worthwhile for address lists?

         

bill

4:16 am on Jan 23, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I have a few corporate pages where the company will list all of the addresses of their different offices. Some of these pages can contain 100+ site locations. I was in the process of revamping these pages and wondered if there was any real benefit to adding Structured Data Markup, such as the microformats advocated by Google [google.com] or Schema.org [schema.org].

I've used microformats for years on the footers of some sites, but I'm not sure I can find a real benefit in terms of the search engines. This seems to benefit single location pages, but when I've got 100+ listings am I getting any benefit?

The down-side I can see is that it makes maintenance of the lists a bit more difficult. Breaking addresses down in some countries is a lot more difficult than others. (Try parsing a Chinese or Thai address into street, locality, region...) There are always addresses that have parts that seem to fall outside the standard.

TLDR: Is it worthwhile to use structured data markup on a page that lists a lot of addresses?

phranque

12:13 am on Mar 30, 2017 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



https://developers.google.com/search/docs/guides/intro-structured-data [developers.google.com]:
When you provide structured data markup for your online content, you make that content eligible to appear in two categories of Google Search features:

...
Knowledge Graph cards—If you're the authority for certain content, Google can treat the structured data on your site as factual and import it into the Knowledge Graph, where it can power prominent answers in Search and across Google properties. Knowledge Graph cards appear for authoritative data about organizations, and events. Movie reviews, and movie/music play actions, while based on ranking, can also appear in Knowledge Graph cards once they are reconciled to Knowledge Graph entities.


https://developers.google.com/search/docs/guides/search-features#knowledge_graph