My site is not on front page!
My numbers are falling!
My revenue has tanked!

And...

What have you done to keep your site fresh, new, and ARCHIVED? Ordinary housekeeping or maintaining site and embracing emerging standards? You can't put up a site with a :"set it and forget it" attitude and dang few of us have ever invented the best mousetrap. Or worse, you're an ad-hanger....wallpapering your site with ads which is sure to push you into oblivion (if the ad blockers don't get you first).

There's nothing wrong with 1990s coding, or evergreen content (info sites in particular) other than one fact: The uglies will scrape everything you have, and have already done so and a zillion competitors are out there using YOUR stuff against YOU and you become irrelevant. OR, you are the next great thing and working hammer and tongs to stay that way until .... after a few months even you get tired and can't create more next great best thing.

The long haul is a mix between the two above.

What are YOU doing to stay alive and relevant? What is your mix of new to old? And if you are ecommerce it ain't how many new product listings you've made because you ain't the only one (unless you are the MFG and the ONLY SOURCE).

This is a philosophy post, kiddies. Just hoping to find out how folks stay alive these days. Me? Regular updates. Outdated info archived and noindex nofollow. Bits and pieces sometimes daily, always weekly and run my own ad servicing, local, national, and global in addition to at least one (1) new article/image/product per week. I suspect there are other ways of staying viable and fresh.

Care to share?