B2B traffic drops over the holiday period

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B2B traffic drops over the holiday period

kwaimind

7:36 am on Dec 16, 2015 (gmt 0)

Hey everyone,

I'm running a B2B website and we've been getting good traffic growth in 2015 but expecting a decent drop over the holiday period.

My question, what kind of traffic drops do other B2B webmaster typically see during this period? Don't need specifics, just a general idea.

Thanks!

bill

6:00 am on Dec 17, 2015 (gmt 0)

B2B really drops off for me during the holidays. The number of inquiries and site visits drops way off. But I guess it could depend on the industry.

kwaimind

7:51 am on Dec 17, 2015 (gmt 0)

Thanks Bill - I thought as much. We are a communications company targeting USA, India, UK so expecting some drop (not so much in India). What types of industries do you see the biggest drops in?

bill

8:01 am on Dec 17, 2015 (gmt 0)

Industrial stuff drops right off particularly when factories are closed for the holidays. That slows down everything.

piatkow

2:23 pm on Dec 17, 2015 (gmt 0)

Running a print music magazine I might just as well have taken the week off so far. Not a squeak from any commercial advertiser. No doubt I will get a host of emails just as we are about to go to press.