LinkedIn is launching a new Ads API that will make it easier for social media marketers to manage their LinkedIn campaigns. That could mean future growth in the company’s ad revenue.

Previously, many advertisers have been managing their ads on LinkedIn’s self-serve interface. With the new API, developers can build customized tools for marketers on third party services. This means that advertisers could do things like automatically create scores of ad campaigns and test different ads on LinkedIn, or quickly change spending across LinkedIn and other social media outlets in real-time, LinkedIn says.LinkedIn Launching New Ads API [forbes.com]