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Duplicate Content Blocks on Medical Sites

How to address duplicate content on medical & pharmaceutical sites

         

foreignthinker

10:37 pm on Aug 4, 2011 (gmt 0)

10+ Year Member



I apologize profusely if this is wrong forum for this question; it is a first time posing a question.

I work with a number of pharmaceutical sites that under FDA regulation must include an "Important Safety Information" (ISI) content block on each page of the site. In many cases this duplicate content is not only provided on a specific ISI page it is quite often longer than what would be considered the primary content of the page. At first blush a rel=canonical tag might appear to be a solution to signal search engines and avoid being penalized but the pages also contain original content that should be indexed and has user benefit. Does anyone have a recommendation that would address this duplicate content challenge, perhaps a canonical tag work around or no-index of a specific block of text?

Any advice would be greatly appreciated.

rocknbil

3:15 pm on Aug 5, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome aboard foriegnthinker, if the statement content exceeds the weight of the page content I could see where it could be a problem - how about loading this content as an Ajax call to a static file?

<div id="statment"><a href="statement.html">Statement</a></div>

On load of the page, your Javascript would populate everything in the div with the content in the href, removing the link. Your users see the content, the SE's follow the link.

It's one way around it. The first potential problem is if part of the requirements dictate the statement has to be visible without the use of Javascript (and that's a very likely possibility.)

Alex_TJ

6:27 pm on Sep 1, 2011 (gmt 0)

10+ Year Member Top Contributors Of The Month



I have a similar problem - what about iframes?