Do some research on promoting your website and chances you'll come up with terms like SEO, directory submission, article submission, link exchange/buying, etc.

I don't know about you, but these methods, while cost-effective, seem pretty amateurish to me (don't take offense - I've used these methods myself).

Is it not feasible at all for websites to advertise themselves using traditional media like print, radio, tv, billboards, etc?

Particular for websites using a publishing model where revenue is generated purely through adsense/banner ads with a CPM of a few dollars (if you're lucky) and advertising through traditional media running at rates of several tens to hundreds of thousands of dollars, it seems that webmasters are locked out cost-wise from these forms of advertising.

Has anyone ever tried and, if so, what are your experiences?