Hi all,

I've been told that server location can have an affect on your rankings. So for instance if you were aiming your web-site at a London based user-group, you may be penalised in your searchability if you use a US hosting company.

Is there any or much truth in this? I'd have thought it would be based on your domain extension. So that .co.uk would be the deciding factor, rather then where your server is based.

Or is it a combination of the both?

Thank you in advance for your advice.