Hi Guys,

I'm currently working for a widget company, we sell lots of nice widgets and we have a reasonable presents on the SERPs for our widget base keywords. But conversions are few and life in the digital word seems crawl. So we're starting a fresh, a whole host of new products and a brand new all singing all dancing website. We're pushing a whole new online strategy and we are very optimistic.

But this is my question, is it worth me spending days settings manual 301 redirects for all our old URI's to our new ones, the old ones where pants anyway and I feel like this is a tie to the past for very little benefit, surely a nice new site with lots of nice new content that's much easier and friendlier than previous should be treated as a nice new fresh start, dump all the old and start again?

I guess what I am asking is, do any of you have experience with out right dumping an old site, serps and all, and starting again? am I commiting SEO suicide in doing so, or is it another one of those (yer its helps, but not the end of the world things)...?

Look forward to your replies.
Alan