I have:

New visitor 82%
Returning 18%

Visitor loyalty:

1 time 82%
2 times 10%
3 times 3%

Depth of visit

1 pageview 50%
2 pageviews 12%
3 pageviews 11%

Lenth of visit
0-10 52%
11-30 8%
31-60 9%

None of the above cheers me, as I'd like to see more repeat visitors looking at more pages longer.

I take the new visitor count with a grain of salt, though, because I'm certain it's higher than the real number.

thanks dickbaker for sharing,

I also should have mentioned that for my site: 50% of traffic is through Google and the other 50% is from direct advertising.

I think the stats kind of do depend on the type of traffic because someone actually searching for something on a search engine and landing on your page is probably gonna search more in depth and stay longer on your site VS a visitor redirected through a flashing banner on another site.

at least thats my thought....

does anyone ever track visitors to leads (conversions)
purpose of my site it to get leads, (standard form fill - requests for more info). I am wondering if there are averages of what is a good or bad visitor to lead ratio.

New visitor 54%
Returning 46%

Visitor loyalty:

1 time 54%
2 times 7%
3 times 3%

Depth of visit

1 pageview 40%
2 pageviews 14%
3 pageviews 10%

Lenth of visit
0-10 46%
11-30 8%
31-60 8%

I should note that my site is informational in nature, no e-commerce, no forums, etc.

An opt-in form with some reward to entice visitors to subscribe (to a newsletter for example) would be a good place to start.

Don't ask them to subscribe to obtain more info. Tell them there is a big reward if they do. That works a lot better (reversed psychology)

It is considered "excellent" when you manage to get a 30% subscription rate from new visitors.

Just my 2 cents though.

Theo

[edited by: phranque at 1:53 pm (utc) on Jan. 6, 2010]
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