Who's the end-user of leads?

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Who's the end-user of leads?

want to sell my leads directly to companies

mavex

2:57 pm on Dec 8, 2008 (gmt 0)

Hello everyone.

I'm a new member so please excuse me if I posted this on wrong section.

My question is - who is the end-user of leads (payday, auto etc) that are being sold through wholesale lead brokers? How to reach them? The resaon why I ask is simple - I suspect I lose a lot of money selling leads I generate to my broker.

Please share with me your knowledge.

thanks

BradleyT

8:16 pm on Dec 8, 2008 (gmt 0)

We buy leads from brokers but not in the industries you mentioned (and please nobody PM me soliciting leads).

For our industry it's easy enough to go to a broker's website and see which companies they're promoting. None of the brokers in our industry are promoting "out of the goodness of their heart" so every company they list is buying leads.

Since I control our "webmaster" e-mail address, when I get a request from a company wanting to sell us leads not through a broker I forward it to the marketing boss who is in charge of paid leads.

mavex

1:00 pm on Dec 9, 2008 (gmt 0)

Thanks for the reply, Bradley.

I'd like to ask a question if you don't mind.
Being a lead buyer, why don't you pick a few most reliable lead sellers and work with them directly instead of dealing through broker? I'll be trying to establish a good direct relationship with lead buyers so it's quite interesting to know their 'pros and cons'.

anallawalla

8:57 pm on Dec 9, 2008 (gmt 0)

The end user of debt leads are law firms that are set up to settle debts. The end user of loan leads are the lending institutions. A broker is set up to route the right lead to the right buyer.

The buyers don't want to deal with hundreds of affiliates but they might work with you directly if you give them good quality and quantity. Find such companies and call them.