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EBay ended its ad boycott against Google yesterday but said it would scale back spending on the search engine going forward.The auction giant said the 10-day suspension showed it could shift some dollars away from Google's search engine without losing traffic or sales.
"We can make a more efficient buy and reallocate some of our spending to take advantage of some of the things we saw," said eBay spokesman Hani Durzy.
eBay Ends AdWords Boycott Against Google [nypost.com]