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How much revenue can a rating site earn?

         

siulunlun

3:38 am on Jun 7, 2007 (gmt 0)

10+ Year Member



Can anyone estimate how much this site make in revenue each month?

<snip>

It ranks 92372 in Alexa and all it does is google banner ads.

How is revenue in relationship with Alexa ranking, visits, page view?

Thank you to all webmasters here ~

SiuLUN

[edited by: trillianjedi at 4:02 pm (utc) on June 7, 2007]
[edit reason] Please see our TOS. Thanks :) [/edit]

trillianjedi

4:07 pm on Jun 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi siulunlun,

Site revenue is not directly related to Alexa rankings. Of far more importance is the amount of traffic (on different terms - search for "long tail" fo examples), the convertibility of the site in terms of any adverts being a call to action for the visitor and the value of the ad space.

A site showing ads with a $20 click value is going to generate more revenue with only 10% of the traffic of another site showing ads with a $0.05c click value.

In order to guestimate revenue, you therefore need to look at those three elements:-

1. Cost of Advertising in that sector
2. Traffic
3. Advert targetting and call to action (for example a page with a review is far more likely to attract a buying customer than a page about caring for your cat).

TJ