Forum Moderators: phranque
I'd concentrate on personalized, direct exchange of links (not necessarily banners) with relevant sites. To help you find relevant sites, you might want to consider conducting a survey of your users. As them what other sites they visit that focus either on paranormal phenomena or on stories. (Not necessarily ghost stories, but maybe "scary" stories - this would be ideal, as the sites might not be directly competing.)
When was the last time that anyone ever clicked on a banner?
You may do better by running Adsense and taking the funds to buy Adwords...