Kantar Survey Suggest 26pct Will Cut Spending on X

Forum Moderators: not2easy & rumbas

Message Too Old, No Replies

Kantar Survey Suggest 26pct Will Cut Spending on X

engine

9:02 am on Sep 5, 2024 (gmt 0)

It seems there are more woes for X and adverting on the platform with this survey from Kantar suggesting 26% of advertisers plan to cut spending on X in 2025, citing trust being "historically low."

Kantar’s report, which is based on interviews with 18,000 consumers and 1,000 marketers from around the world, underscores just how far X’s advertising business has declined since Elon Musk took over the company.

[engadget.com...]

Marshall

12:17 pm on Sep 5, 2024 (gmt 0)

IMHO, Musk has made such a mess of X, it is no wonder.

engine

1:23 pm on Sep 5, 2024 (gmt 0)

I'd agree, and it's as if he doesn't care to bring it back to something more acceptable to a wider audience.
If it was all his own money I think he'd be a lot more flexible, or not. He does seem to make some statements that are clearly not true, and has taken some of those down from the platform. No wonder advertisers feel the way they do. [webmasterworld.com]

As a user, it's become far less appealing. [webmasterworld.com...]

Intelligence, and money, does not give someone common sense.

Marshall

3:05 pm on Sep 5, 2024 (gmt 0)

Intelligence, and money, does not give someone common sense.

Couldn't agree more.