In a call to investors, X Chief Executive Linda Yaccarino discussed plans to grow the business, which included testing "three tiers of its subscription service based on the number of ads shown to the user, the source said."

In the meeting, Yaccarino said the company's revenue drivers would include political ads, as the company lifted a pre-acquisition global ban on such ads, according to the source.

X will also focus on serving more small and medium-sized advertisers, which Yaccarino described during the meeting as a major growth opportunity, the source said.

If I see political ads on X it'll just turn me off, and i'm sure i'm not alone in that, imho. It's as if it's constantly aiming to increase its minority.

[reuters.com...]

Earlier story
U.S. Regulator Sues Elon Musk To Force Him to Testify Over Twitter Acquisition [webmasterworld.com]
U.S. Revenues for X Declined Each Month Since Musk Takeover [webmasterworld.com]