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Report: Twitter Advertisers Reluctant to Return

         

engine

8:53 am on Mar 31, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



According a report via Bloomberg, twitter's major advertisers are staying away.
From September to October of last year, the top 10 advertisers on Twitter spent $71 million on ads, according to estimates from Pathmatics. In the past two months, that figure dropped to just $7.6 million, a decline of 89%..

[bloomberg.com...]

phranque

7:51 pm on Mar 31, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



how could anyone possibly create and execute a corporate strategy before something has significantly changed?
with all of the simultaneous and overlapping disasters occurring there, how could anyone possibly imagine what engagement will be like on that platform by the end of Q2?

tangor

3:07 am on Apr 2, 2023 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Ad spends everywhere are dropping, though some not quite this significant.