Twitter says it overcounted users for 3 years as its ad revenue shrinks for 4th straight quarter Twitter’s Q3 2017 earnings report featured many declines, from total revenue to ad revenue to historical monthly user counts. [martechtoday.com...]
RhinoFish
9:31 pm on Oct 26, 2017 (gmt 0)
"Since the fourth quarter of 2014, Twitter has mistakenly counted sign-ins to others’ apps via its passwordless authentication service Digits as Twitter logins. As a result, the company has been overcounting its monthly users by roughly 1 to 2 million users in recent quarters."
phranque
10:17 pm on Oct 26, 2017 (gmt 0)
One to two million users would be about a 0.5% error...
