More junk to dilute relevance. Good for Twitter maybe but for Google? There must be a deal somewhere ......

Good for those of us that use Twitter to impact our sites.

Yes, there's good and bad, depending upon where you stand, but don't stand still.

Face up to the fact that the SERPs are not what they were, and will never go back there.

More marketing opportunities: Experiment and see how it works.

Face up to the fact that the SERPs are not what they were, and will never go back there.

This is a bad move. Google is going downhill rapidly. At some point users will have enough of it and switch to a new search engine. We don't know yet what that engine will be but things can change fast. Remember Alta Vista? At some point almost everyone was using it. A couple of years later it was "dead".

This is a bad move. Google is going downhill rapidly. At some point users will have enough of it and switch to a new search engine. We don't know yet what that engine will be but things can change fast. Remember Alta Vista? At some point almost everyone was using it. A couple of years later it was "dead".

G will buy ( unless facebook or Apple buy "whatever" first ) whatever might threaten their search dominance..and "roll it in", or "extinguish" it, they learned the principle from watching MS..

The proof of the pudding is in the eating.

Tweets could be annoying or invisible on any given SERP, depending on how many (if any) there are and how they're integrated into the page layout.

I hope Google adds a mute button to showing tweets in serps, I can't stand searching twitter as it is.

I saw a click come through from Google yesterday with a very bizarre keyword (yes keyword as reported in Analytics). It was very long and started out like this

https://t.co/redirect?url=https://t.co/...

This URL included the following parameters

t=
cn=
sig=
iid=
autoactions=
uid=
nid=

It's obviously related to twitter and I'm wondering if this is related to a tweet in the SERPS. Tried following the url in a variety of ways but always end up on a twitter 404 page. Any thoughts on this?

@webcentric - I see these in my server logs hundreds of times per day, but I use twitter heavily for incoming traffic. Haven't seen the aforementioned tweets in the new Google SERP so cannot give an opinion regarding possible origin. I also don't use Google Analytics.

@keyplyr If I hadn't seen this as coming from Google, I probably wouldn't think twice because I get decent traffic from Twitter too. But this was identified as an organic click from Google and the keyword was the above URL. Makes me think the source was either a tweet in the mobile SERPS or it was a click on my twitter handle which I often see posted on the results page. Who knows?

Didnt they try something like this a few years ago? And then they dumped it. I seem to remember there was a scrolling box of tweets within the serps

I think I do remember Google including tweets for a short period of time a while back, but on desktop search of course. Since this is on mobile search, the dynamic should be much different. This is also a much different time for mobile as well as social media than it was then.

Most Twitter users do so either from a mobile app or mobile browser. How tweets in search integrate with the mobile experience should be interesting. Sounds like it may be a good thing for Twitter traffic (assuming these are links) but how would this keep in step with Google's interests in keeping the user on their page?

It could be a bit dangerous for twitter because wont they lose as much traffic as they gain?
It looks like google are going to be displaying entire tweets. So presumably its going to be possible for people to track every new tweet from someone without ever going to their twitter page.
Imagine if someone types in taylor swift (like on the example that they are showing on that page). Google will just display all her new tweets at the top of that page, and then who needs twitter.com?

presumably its going to be possible for people to track every new tweet from someone without ever going to their twitter page.

Don't think so. If Google included "every new tweet from..." there would be no room for anything else. There are millions & millions of tweets every day.

The way I see it, just the search-term relevant tweets will be included in the mobile SERP, along the same lines as other results... but not dozens of tweets from any one user, but I guess we'll find out :)

It's not just mobile anymore, and it's ugly!

I tried to look up a twitter service site with a branded search and got nothing but tweets from #1 to #10 in Google U.S. non-mobile serps. Needless to say I didn't find the url for the twitter service I was looking for. Don't put the word twitter first for better results.

I see nothing surprising about searching for "twitter" and getting results from twitter.