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Twitter Ad Campaign Tracking in Google Analytics

         

ashleyactivia

10:39 am on Nov 27, 2014 (gmt 0)

10+ Year Member



Hi all,

A quick question to those of you who use Twitter Ads and Google Analytics. I ran a promoted tweet campaign (using website cards) earlier this month and wanted to measure website visits by using a Google Analytics tracking code in my tweets.

But, even though the link in the tweets did work, the code didn't and website visits still showed up under direct traffic. The code I used was ?utm_source=twitter&utm_medium=social&utm_campaign=twt201411 and the website URL is http://www.example.com/prices/special-offers.php

Does anyone happen to know why this code is not working?

Thanks!
Ashley

[edited by: engine at 12:26 pm (utc) on Nov 27, 2014]
[edit reason] examplified [/edit]