Twitter is running more experiments with tweets in your home timeline and the company says, it's "ones we think you’ll find interesting."
For example, we recently ran experiments that showed different types of content in your timeline: recommended Tweets, accounts and topics. Testing indicated that most people enjoy seeing Tweets from accounts they may not follow, based on signals such as activity from accounts you do follow, the popularity of the Tweets, and how people in your network interact with them. These experiments now inform the timeline you see today.
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It appears we won't all see these experiments, and it may not get rolled out to all.
Have you seen this test?