Report: Twitter Planning Launch of Geo-Targeted Ads for Retailers

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Report: Twitter Planning Launch of Geo-Targeted Ads for Retailers

engine

4:09 pm on Jun 21, 2013 (gmt 0)

I really wonder how this one will fly (tweet, fly, geddit).

As soon as the end of the year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores.

Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth quarter, according to two people briefed on the product.Report: Twitter Planning Launch of Geo-Targeted Ads for Retailers [adage.com]

bill

11:02 pm on Jun 21, 2013 (gmt 0)

The idea isn't bad. It's been done before in Japan by mobile phone carriers. If you opted-in to receive the ads they would pop up when you were physically close to the business. It soon got annoying and I turned it off, but it might appeal to some.

However, I doubt many would be using Twitter to find out more about local bushinesses. Maybe Foursquare or Maps, but not necessarily Twitter.

Dinkar

7:48 am on Jun 24, 2013 (gmt 0)

The best way for twitter to offer such advertising service is to start AskTwitter service. It should work like this =>

User will tweet @ AskTwitter
~ "i am hungry"
~ "need restaurant"
~ "where is restro"
~ somthing like this

and then AskTwitter should offer list of restaurants as per user location etc etc.

daniel142005

4:31 am on Jun 25, 2013 (gmt 0)

Starting AskTwitter would put them in competition with Google in multiple categories... that would be interesting. Especially if they used Wolfram Alpha as the engine behind it, at least alongside theirs. When you want facts, Wolfram Alpha is a much better choice than Google... It also does nearest restaurant, even responds to "i am hungry" with nearby fast food places.