In April, Twitter linked up with ad giant Starcom in a deal worth "hundreds of millions" over a few years. Now it has another one, with Starcom's rival WPP.

WPP's press release doesn't mention a dollar value, but the broad strokes sound similar to the earlier pact: A "global strategic partnership" that will "see the launch of new data products and services, the integration of Twitter data into key WPP media and analytics platforms, training for staff in the application of these new capabilities and a partnership approach to key clients and markets."Twitter Agrees New Ad Pact With Major Ad Company [allthingsd.com]