At today’s IAB Mixx conference in Manhattan, Twitter COO Dick Costolo discussed Twitter’s latest advertising product, dubbed Promoted Accounts.
Promoted Accounts, which will be launched “very shortly,” will allow companies to be be featured more prominently in Twitter’s() recently launched Who to Follow feature. Like the two other products in the Promoted suite, Promoted Tweets and Promoted Trends, participating brands will be clearly designated as advertisers.
