With the launch of the new version of Twitter on Tuesday, the online service also released its first video advertisement to promote it. It’s a professional-looking video with a creative narrative and catchy soundtrack. And it racked up more than 1 million views on YouTube on its first day.
It seemed long, and at 2-min, it was. Most TV spots these days are 30-sec or 15-sec... on rare occasions maybe 1-min. From Twitter, I was expecting 3-sec. ;)
